Our Philosophy

Fields, not factories.


99% of animals raised for meat in the U.S. are raised in Confined Animal Feeding Operations (CAFOs,) also known as factory farms. 

This includes nearly all products carrying "organic" or various "animal welfare" labels that are designed to help consumers make an informed decision, but ultimately just provide the illusion of choice. 

We think there's a better way to tell if you should actually feel good about the meat you're buying. And it's quite simple. It should come from animals raised in fields, not factories.

There are currently 788 million acres of pasture in America. These are typically native grasslands (that once contained millions of native grazing animals) or lands unsuitable for growing row crops. 

Virtually all of these acres would see significant improvements in ecological health with additional species of livestock, such as chickens and cows. These ecological improvements would include increased fertility, biomass, biodiversity, water retention, water absorption, dry season growth, carbon sequestration, and carrying capacity across millions of species of flora and fauna.

There is enough acreage for the current U.S. production of livestock to occur outside on pastures. These methods are ultimately better for the people, planet, and animals. 

It does currently cost more to raise animals outside on pastures. But we posit this is not the case when you factor in the ecological debt we are incurring to future generations through today's destructive "conventional" agricultural practices. Legislative changes could also help to encourage regenerative practices and close the cost gap.

In the end, we're leaving our land better than we found it and our products have greater nutrient-density with each passing year as a result. We're going to keep caring for our land and working towards a future of health and abundance.

We hope you'll join us!