Beauty & Truth in Modern Agriculture
The lack of beauty and truth in modern agriculture is not a benign side effect of efficient production. In the short term, it represents a design flaw to be overcome. Marketers are tasked with painting over the truth, and laws are passed to limit public visibility into these operations. These techniques have propped up the system so far. But make no mistake, in the long run, the combination of ugliness and deception is the system’s Achilles’ heel.